A new report by the Capgemini Research Institute titled “Augmented and Virtual Reality in Operations: A guide for investment” has identified a group of early achievers who are driving the most benefits from their immersive technology initiatives. Representing 16% of the total companies surveyed, these organisations are focusing on four key strategies to expand their augmented reality (AR) and virtual reality (VR) initiatives:
1. Put a centralised governance model in place and build AR/VR awareness: 78% of early achievers have dedicated central teams or innovation centres to manage the organisation’s overall AR/VR activities, compared with only 51% of other companies.
2. Invest in upgrading talent to gear up for future adoption: 93% of early achievers are investing heavily in agile, in-house teams of experts, compared with only 76% of the rest of companies surveyed.
3. Focus on the right use cases that provide lasting value and support employees: Finding the right use case and testing its applicability is one of the top three priorities for early achievers, whereas currently, the inability to identify a use case is a challenge for more than 50% of organisations.
4. Prepare technology infrastructure to integrate AR/VR: The report found that a lack of data and technology readiness are major barriers to AR/VR adoption. For enterprises, the need of the hour is to ensure smooth AR/VR integration with their existing technologies as well as their culture.
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