Microsoft releases latest version of Dynamics CRM platform

Rebecca Gibson
Rebecca Gibson
By Rebecca Gibson on 01 December 2015
Microsoft releases latest version of Dynamics CRM platform

Microsoft has released the latest version of its customers relationship management (CRM) platform, Microsoft Dynamics CRM 2016.

Available both as CRM Online and on-premises in 130 markets and 44 languages, Dynamics CRM 2016 delivers significant productivity, mobility and customer service enhancements. It is designed to empower employees to engage with customers across all channels, and boost cross- and up-sell opportunities.

“Over the past few years, we have been focused on transforming our CRM offerings to leverage the full power of Microsoft – harnessing the strength of the intelligent cloud to help companies deliver amazing customer experiences across the breadth of sales, service, marketing and social engagements,” said Jujhar Singh, general manager of Microsoft Dynamics CRM, in a blog post. “We’re bringing all Microsoft has to offer in productivity and intelligence into a single experience.” Users will benefit from an enhanced Excel experience, new document generation capabilities, integrated access to OneDrive for Business, SharePoint, Office 365 Groups and Delve. The platform also offers advanced analytics capabilities powered by Azure Machine Learning, which will enable sales and customer services agents to pick up on new leads via social media.

In addition, the new release allows users to manage their customer-facing activities in a single experience, and not have to export or switch between programs or applications. This helps significantly reduce the time to completion and automates fundamental tasks.

Dynamics CRM 2016 also offers full offline mobile capabilities for phones and tablets, the ability to create task-based mobile apps, mobile application management with Microsoft Intune and Cortana integration that surfaces CRM data for key sales activities, accounts and deals, and mobile marketing.

“As we look to the future, we will continue to combine the strength of the intelligent cloud platform to our business application service where organisations will be empowered and proactive – saving costs, increasing customer loyalty and even saving patient lives,” said Singh. “For example, combining the field service capabilities from FieldOne with the power of the Azure IoT suite, we will be able to deliver predictive maintenance right to the user, so companies can move away from a break-fix model to actually provide service before a breakdown. This will save time while creating efficiencies and predictability and increasing customer loyalty.”

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