Toyota turns to Dassault Systèmes for digital marketing

Elizabeth Robinson
By Elizabeth Robinson on 08 January 2018
Toyota turns to Dassault Systèmes for digital marketing

Dassault Systèmes is partnering with Toyota Motor Europe to create digital marketing solutions for all new car launches in Europe.

These will feature Personalised content and will target consumers seeking customised experiences when buying a car. Brochures, online video content and web configurators featuring new vehicle models or colours that are personalised to individual tastes.

With Dassault Systèmes’ ‘Virtual Garage’ industry solution, Toyota Motor Europe can use 3DEXCITE visualisation applications for automated digital marketing asset production processes. Toyota Motor Europe can use its engineering data to create assets featuring virtual representations of vehicles.

“In Toyota Motor Europe, we are constantly improving our consumer-centric approach and recognise that a lean and flexible digital asset production process is key to supporting mass customisation,” said Alex Carnazza, manager, web content and brochures, marketing communications, Toyota Motor Europe. “Dassault Systèmes’ vision allows us to prepare for a robust digital strategy aimed at gaining a competitive advantage in terms of costs, time, quality, scalability, integration and agility when producing digital marketing assets.”

“Dassault Systèmes is helping Toyota Motor Europe connect data, people and ideas to create excitement and emotion with consumers early on in the purchase experience,” said Olivier Sappin, vice president, transportation and mobility industry, Dassault Systèmes. “Going forward, we will work with Toyota Motor Europe to explore how the 3DEXPERIENCE platform can bring additional value and further enrich these unique experiences through onsite services and solutions.”

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