Zee Entertainment Enterprises Ltd (ZEEL), a media firm based in India, has chosen Microsoft Azure for the global rollout of its digital entertainment platform, ZEE5.
ZEE5 went live in over 190 markets worldwide in October, offering audiences over 100,000 hours of on-demand content and live television, with news and entertainment in multiple languages including English, Hindi, Bengali, Telugu and Marathi.
“Ensuring consistent performance for a seamless customer experience and security are of paramount importance to us, and we are extremely happy to partner with Microsoft for this,” said Amit Goenka, CEO of Zee International and Z5 Global. “The elasticity and security they provide have been key to deploying our new service, and in building a more scalable platform.”
“We are very excited about this partnership with ZEE5,” said Sashi Sreedharan, managing director of Microsoft India. “The fast-increasing penetration of OTT services necessitates more efficient and secure ways to build scalable streaming solutions. Microsoft Azure services has not only enabled ZEE5 to expand their footprint globally, but it can accelerate seamless transition to personalized services in future. We are happy to partner with ZEE5 to cater to the entertainment demands of the global South Asian diaspora.”
Microsoft said that ZEE5 uses a fully-managed Azure platform to perform infrastructure maintenance and load balancing. Azure has also helped ZEE5 to accelerate containerised application development within rigid stipulated timelines.
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