Elly Yates-Roberts |
Attendees at Smart Retail Tech Expo 2023 on 28 February – 1 March can learn about the benefits of combining social media and e-commerce in a session hosted by Shahriary Hassan, merchant acquisition and incubation manager at TikTok.
Hassan’s talk titled ‘The Power of TikTok Shop’ – which will take place on 1 March – will outline how businesses can use the platform’s in-app shopping functionality TikTok Shop to drive organic follower growth, traffic and revenue.
According to Hassan, the tool enables small and medium-sized businesses to access new audiences, build communities and convert views into purchases.
During the session, brands can also find out how to improve short videos and live content with category-specific tips and best practices that encourage shoppers.