Volvo explores the future of car buying with hologram technology

Lindsay James
Lindsay James
By Lindsay James on 20 November 2015
Volvo explores the future of car buying with hologram technology

Volvo is partnering with Microsoft in order to use HoloLens technology to enhance the car buying experience for its customers.

 

“Imagine enhancing your car buying experience at the dealership by viewing the complete inside of the vehicle you are interested in,” said Scott Erickson, senior director of Microsoft HoloLens, in a blog post. “With the power of holograms, we have the ability to open the car up completely, take a closer look at the engine, inspect the chassis or watch the drivetrain and transmission in action. Imagine viewing and customising the car of your personal choosing, and viewing it at scale. You could have access to the full array of options, features and possibilities associated with every car make and model. Imagine then seeing the car you’ve configured, at full scale, as a high-definition hologram projected into your garage, long before the car has even been manufactured.”

 

Volvo hopes that the technology will help it to create a bespoke experience for customers. “Imagine using mixed reality to choose the type of car you want – to explore the colours, rims, or get a better understanding of the features, services and options available,” said Björn Annwall, senior vice president of marketing sales and service at Volvo Cars.

 

HoloLens allows users to preserve their peripheral vision. This means they can move around spaces – like a vehicle showroom – very freely. “This is a significant benefit to companies like Volvo, where how people experience both the car and the dealership environment are very important,” Erickson says.


 


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