From the Autumn 2015 issue of OnWindows magazine
Introduction: Bob De Haven, General Manager, Communications & Media, Microsoft
Knowing your audience is key to success in today’s communications and media industries. Armed with this information, organisations across the sector can build and deliver a strategy that is both targeted and effective.
German mobile network operator E-Plus knows this only too well and, by effectively leveraging big data, is now in the enviable position of being able to respond to customer requirements more effectively than its competitors, as we discover on page 52. Meanwhile, Johan Norvik charts the transition from being solely a communications service provider to becoming a digital services provider.
Download a PDF of the Communications and Media services section of the Autumn 2015 issue of OnWindows magazine.