Retail and hospitality
From the Autumn 2015 issue of OnWindows magazine
Introduction: Tracy Issel, General Manager, Worldwide Retail, Microsoft
The opportunities presented to retail and consumer goods companies from new analytics capabilities are huge. Not only can they create a differentiated shopping experience, but they can personalise promotions and experiences for customers and effectively predict and prescribe what will sell, when, where and to whom.
In this section ShiSh Shridhar tells us how the new Cortana Analytics Suite is making it even easier for retailers to leverage the power of their data. We also hear from Doug Caywood about how consumer goods businesses can use information to get closer to their consumers. And we find out how pizza delivery company, Domino’s, identifies buying patterns to inform its strategic marketing initiatives.
Download a PDF of the retail and hospitality sector section of the Autumn 2015 issue of OnWindows magazine.