NRF 2026: Retail’s Big Show

The National Retail Federation (NRF) is hosting Retail’s Big Show on 11-13 January 2026 at Jacob K. Javits Convention Center in New York City.

The event is the retail industry’s number one resource for staying informed and ahead of consumer trends. Attendees can expect to learn about the latest technology from keynotes, product demonstrations and hands-on workshops.

NRF has arranged more than 175 sessions, which will feature representatives from Microsoft and its partner companies. Kathleen Mitford, corporate vice president of global industry marketing, and Keith Mercier, vice president of worldwide retail and consumer goods, will explore how AI and intelligent agents are reshaping retail with personalised shopping and smart merchandising; and Cathy Leous, global account team director, will join a roundtable discussion with representatives from Avalara, Celonis, Logicbroker and more to talk about the ‘phygital frontline’ where retailers can empower their in-store associates with AI.

Plus, attendees can visit more than 1,000 industry partners on the expo floor such as Adobe, Avanade, Deloitte, Kantar, PwC and Zebra Technologies, as well as the Startup Hub, the Foodservice Innovation Zone to explore the newest food and beverage technology, and guided walking tours through the city’s latest retail spaces.