Microsoft showcased various new Microsoft Dynamics updates, apps and services at Microsoft Dynamics Convergence 2014 conference, which took place in Atlanta, US from 4-7 March.
In his keynote address, Kirill Tatarinov, executive vice president of Microsoft Business Solutions, highlighted the need for businesses to leverage technology to adopt a customer-centric business approach to gain insight into their customers’ needs.
Offering business logic and data model enhancements, the new apps and services enable organisations to take advantage of cloud services, run agile operations and engage with customers via online, social and mobile channels.
“Technology has changed the social fabric, transforming how we engage, connect and interact with one another,” Tatarinov said. “In this era of the customer, experience is the new currency. Microsoft is best positioned to help businesses deliver amazing experiences for people at work and on the go.”
Expected to become available on 1 May, Microsoft Dynamics AX 2012 R3 is an enterprise resource planning (ERP) solution that introduces a new end-to-end apps and services framework. It allows businesses to develop and distribute modern apps for specific scenarios and mobile devices that can easily and securely connect with Microsoft Dynamics AX. A new app enabling shop floor operators to report on production jobs with touch-enabled Windows devices was also launched at the event.
Microsoft Dynamics AX 2012 R3 can be deployed on Windows Azure via infrastructure-as-a-service, which enables enterprises to store and retrieve critical business easily. Businesses can also use pre-configured Windows Azure environments to accelerate deployment and significantly reduce time to value.
Powered by Windows Azure, this release of Microsoft Dynamics Lifecycle Services helps organisations significantly reduce the time they spend defining, developing and operating their business applications.
Conference attendees were also able to hear more about the proposed updates for Microsoft Dynamics CRM, which are expected in the second quarter of 2014. This release introduces Microsoft Dynamics Marketing to help businesses drive and manage their marketing campaigns, Microsoft Social Listening to offer employees increased data insights, and new capabilities such as the Unified Service Desk to personalise customer interactions on virtually any device.
Microsoft also announced that the next update of Microsoft Dynamics GP, due in the second quarter of 2014, will deliver new identity management and workflow capabilities, together with new self-service companion apps later this year. In addition, the company previewed new mobile capabilities for Microsoft Dynamics NAV, which are due to be delivered with its next update in the fourth quarter of 2014.
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