Convergence EMEA 2015 kicks off in Barcelona today

Lindsay James
Lindsay James
By Lindsay James on 30 November 2015
Convergence EMEA 2015 kicks off in Barcelona today

Today Barcelona will see over 5,000 leading business and IT leaders converge for Convergence EMEA 2015, Microsoft’s flagship business conference in the region.

In the opening keynote, which will take place at 3.30 pm CET, Microsoft International’s president Jean-Philippe Courtois will be joined by executive vice president and chief marketing officer Chris Capossela, among others, to highlight what digital transformation means, and what it takes for businesses to get there.

“Our mission to empower every person and every organisation on the plant to do more and achieve more is a long-term commitment,” said Jean-Philippe Courtois, president of Microsoft International, in a news release about the event. “Digital transformation requires changes in people, process, technology and culture, which go beyond simple ‘bolt-on’ digital tactics. Refusing to see digital as a necessity that underpins the entire organisation will result in businesses being left behind by companies who truly embrace digital transformation.

“As part of committing to digital transformation, organisations not only need to change their business models, but also change the way they measure and track success. Instead of exclusively relying on market share and sales, other indexes such as customer attrition and customer lifetime value metrics need to be looked at more closely and become part of the mix that an organisation considers when evaluating its performance.”

Courtois notes that Microsoft is facing the same challenges and are going through our own evolution and transformation. Under our CEO Satya Nadella, we are making cultural changes needed to adapt to a more intelligent and informed customer, and a new mobile-first, cloud-first world, where agility is the key to productivity. It’s a combination of strategic, tactical and cultural changes that is needed to become a true digital organisation. These changes are helping us help our customers transform.

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