Dassault Systèmes has entered into a partnership with BDHOME, an omnichannel home decor retailer based in China.
The partnership will see the two companies work together to deliver unique customer experiences and revolutionise the home decoration industry in China.
The companies will work together to accelerate the adoption of Dassault Systèmes’ 3DEXPERIENCE platform, which uses Microsoft technology, in the home furniture and decoration markets.
Using Dassault Systèmes’ expertise in the transformative digital solutions arena, and BDHOME’s creative business models knowledge in the home décor sector, it is hoped the partnership will enable the development of powerful 3D technologies that enhance the showroom experience for customers.
The joint venture will see the distribution of Dassault Systèmes’ 3DVIA brand of applications in mainland China, Hong Kong, Macau and Taiwan. This brand will develop 3D content, services and experiences for furniture manufacturers, including virtual furniture and catalogues that target furniture customisation, construction and decorating materials.
Furthermore, using the 3DVIA HomeByMe online interior design application, customers will be able to visualise and customise ideas for their décor or remodelling projects in 3D.
“With increasing demands for personal consumption from Chinese consumers, ‘customer experience’ has become a priority for each furniture manufacturer and retailer in terms of product production and sales,” said Chen Zaochun, president, BDHOME. “Dassault Systèmes’ 3DVIA provides 3D virtual space, numerous decoration catalogues and fashion-tracking styles so that Chinese consumers can use their imaginations to build a home that belongs to them, and enjoy the amazing experience of decorating it.”
“Together with BDHOME, our ambition is to help designers and consumers reveal and unleash their creativity by combining a traditional approach to home and office decoration with the new standards of today’s society,” said Bernard Charlès, president and CEO, Dassault Systèmes. “We look forward to replicating the European success of our 3DVIA HomeByMe application in greater China with a specialised partner like BDHOME, whose online-offline business model and rigorous selection of international designers have created a paradigm shift in the region’s traditional home decor retail channels.”
“The power of the virtual world has already been successfully demonstrated in multiple industries,” Charles added. “Together with BDHOME we can complement and support existing businesses in the home decoration industry with customer-centric, value-added services that virtually unite the consumer, designer and retailer.”
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