Esri releases new solution for retailers using Dynamics CRM

New Location Platform provides access to data from across the entire supply chain and ability to share analytical intelligence

Rebecca Gibson
Rebecca Gibson
By Rebecca Gibson on 08 January 2014
Esri releases new solution for retailers using Dynamics CRM

Geographic information system software provider Esri has released an enhanced Esri Maps for Microsoft Dynamics CRM solution.

Esri’s new Location Platform enables users to access data from across the entire supply chain and collaborate to share analytical intelligence on customers, stores, products, markets, and the competition with a wealth of demographic data for 120 countries.

“We believe geography is a powerful way to connect all aspects of retail from store operations and merchandising to financial planning and e-commerce,” said Simon Thompson, director of commercial industry at Esri. “Location analytics helps to identify, explain, and communicate trends and patterns about the places that matter the most so that companies can quickly respond to that insight to deliver the best possible outcome.”

Microsoft Dynamics CRM users can use Esri Maps’ new location-oriented workflows to author maps and interactive infographics from their internal information resources. This will enable organisations to identify customer intelligence and operational data, as well as share this information via Esri’s ArcGIS Online software.

“Businesses need to be able to make smart choices based on information available,” said Tracy Issel, Microsoft’s general manager of worldwide retail, consumer goods, and hospitality. “Esri Maps adds new tools to our rich, drag-and-drop environment for Dynamics, creating new analytical insights for different roles in the organisation and enabling intuitive visual correlations of data using location.”

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