Microsoft is helping to transform the fan experience

Microsoft is helping to transform the fan experience
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By Alex Smith | 24 August 2020

As new technologies allow greater insights into the interactions sports fans have with their teams and favourite players, sports organisations are personalising their offerings for the individual

Sports organisations are using technology to personalise their offerings for the individual

NBA to use Microsoft Teams for new court-side experiences

NBA to use Microsoft Teams for new court-side experiences

Microsoft

By Elly Yates-Roberts | 27 July 2020

LED screens will show virtual audiences brought together using AI in new Together mode

Microsoft and NBA to deliver personalised game broadcasts

Microsoft and NBA to deliver personalised game broadcasts
By Elly Yates-Roberts | 17 April 2020

Organisations will build an AI-based platform on Azure to provide new fan experiences

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