NBA launches new Microsoft Azure platform to enhance fan engagement

NBA launches new Microsoft Azure platform to enhance fan engagement
Unsplash/Markus Spiske
By Elly Yates-Roberts | 09 August 2021

Organisation uses Azure AI and analytics to understand interactions and personalise experiences

The power of virtual support for rapid innovation

The power of virtual support for rapid innovation

NBA

By Alex Smith | 16 April 2021

With the Covid-19 pandemic forcing physical venues to close, digital platforms have become central to maintaining fan engagement

Digital platforms have become central to maintaining fan engagement

Microsoft is helping to transform the fan experience

Microsoft is helping to transform the fan experience
iStock
By Alex Smith | 24 August 2020

As new technologies allow greater insights into the interactions sports fans have with their teams and favourite players, sports organisations are personalising their offerings for the individual

Sports organisations are using technology to personalise their offerings for the individual

NBA to use Microsoft Teams for new court-side experiences

NBA to use Microsoft Teams for new court-side experiences

Microsoft

By Elly Yates-Roberts | 27 July 2020

LED screens will show virtual audiences brought together using AI in new Together mode

Microsoft and NBA to deliver personalised game broadcasts

Microsoft and NBA to deliver personalised game broadcasts
By Elly Yates-Roberts | 17 April 2020

Organisations will build an AI-based platform on Azure to provide new fan experiences

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