Elly Yates-Roberts |
Microsoft and Accenture have partnered to develop and deliver a digital platform to support Camera Nazionale Della Moda Italiana’s first Milan Digital Fashion Week.
The platform digitises key moments of the fashion week through a multi-channel experience that includes chats, video conferences, bots, holograms and completely virtual spaces. It is organised into three layers; a fashion content hub for live streaming of fashion shows and other industry-related events; a virtual showroom system showcasing digital catalogues and ambience virtualisation; and a data-driven insights platform that obtains insights from people’s interaction with brands, events and content.
Accenture Interactive designed the digital experience, while the Accenture Microsoft Business Group built and implemented the technology platform. Microsoft deployed its cloud and artificial intelligence solutions in support of the development process. The platform integrates with solutions in use by Italian fashion companies and is intended to continue adding new functionalities following the show.
“Now more than ever, it is essential to look at new technologies as an opportunity to drive positive change,” said Luba Manolova, director and business group lead for Microsoft 365 & CyberSecurity Microsoft Italia. “The fashion world represents one of the country’s flagships and by making available our cloud platforms, digital expertise and ecosystem of partners and independent service vendors we mean to support this strategic industry in its recovery.”