Personalised services encourage 75% of consumers to spend

Personalised services encourage 75% of consumers to spend
By Rebecca Gibson | 14 October 2016

Accenture survey finds retailers must customise shopping experience to boost sales

Forbes Global 2000 firms spend US$2.4 trillion on digital sales tools

Forbes Global 2000 firms spend US$2.4 trillion on digital sales tools
By Rebecca Gibson | 12 April 2016

Despite adopting digital tools, many firms have yet to maximise their potential, says Accenture