Accenture Interactive and Microsoft are delivering the future of marketing

Accenture Interactive and Microsoft are delivering the future of marketing
Unsplash/Keith Fox
By Alex Smith | 19 February 2021

As customer experiences become more personalised and contextual, Accenture Interactive and Microsoft are partnering to enable marketeers in the Middle East and Africa to embrace new opportunities using technology

Firms are helping marketeers in the Middle East and Africa to embrace new opportunities using technology 

Personalised services encourage 75% of consumers to spend

Personalised services encourage 75% of consumers to spend
By Rebecca Gibson | 14 October 2016

Accenture survey finds retailers must customise shopping experience to boost sales

Forbes Global 2000 firms spend US$2.4 trillion on digital sales tools

Forbes Global 2000 firms spend US$2.4 trillion on digital sales tools
By Rebecca Gibson | 12 April 2016

Despite adopting digital tools, many firms have yet to maximise their potential, says Accenture

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