Why modern media is a ‘survival of the fittest’ scenario

Why modern media is a ‘survival of the fittest’ scenario
By Lindsay James | 03 October 2019

The race is on for today’s broadcasters, who face huge competition when it comes to attracting both audiences and advertising revenue. Success will come to those who break free from legacy infrastructure

Broadcasters can attract audiences and revenue by breaking free from legacy infrastructure

The power of audience analytics in media and entertainment

The power of audience analytics in media and entertainment
By Elly Yates-Roberts | 06 February 2019

Connected analytics can help organisations to deliver the right content to the right person at the right time

Connected analytics can help organisations deliver the right content to the right person at the right time

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