Adversity breeds innovation, says Microsoft’s Shelley Bransten

Adversity breeds innovation, says Microsoft’s Shelley Bransten
Microsoft
By Andy Clayton-Smith | 05 May 2021

We spoke with Microsoft’s Shelley Bransten about the new Microsoft Cloud for Retail, the importance of the partner ecosystem in meeting the needs of end consumers, and how the Covid-19 pandemic has helped progressive retailers to drive sales

The retail lead discusses how the Covid-19 pandemic has helped progressive retailers to drive sales 
 

The Spring issue of The Record is out now!

The Spring issue of The Record is out now!
By Elly Yates-Roberts | 06 April 2021

Get the latest enterprise insights from industry experts and Microsoft executives

Shelley Bransten is transforming retail and beyond

Shelley Bransten is transforming retail and beyond
By Andy Clayton-Smith | 27 June 2019

The corporate vice president of Retail and Consumer Goods at Microsoft is making it her mission to address retailers’ most important growth opportunities. Here she shares how she’ll do this in the months to come

Microsoft’s corporate vice president of Retail and Consumer Goods on addressing growth opportunities

Achieving brand dominance with Microsoft

Achieving brand dominance with Microsoft
By Rebecca Gibson | 10 April 2019

Retaining relevance with customers is a daily battle for retailers. We ask Shelley Bransten for the secret to success and learn how the firm and its partners are helping them to achieve this goal

Shelley Bransten explains the secret to success when retaining relevance with customers

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