Xbox named official gaming partner of England football teams

Xbox named official gaming partner of England football teams
Microsoft
By Elly Yates-Roberts | 01 September 2021

New partnership with the FA aims to promote inclusivity and accessibility in the game

NBA launches new Microsoft Azure platform to enhance fan engagement

NBA launches new Microsoft Azure platform to enhance fan engagement
Unsplash/Markus Spiske
By Elly Yates-Roberts | 09 August 2021

Organisation uses Azure AI and analytics to understand interactions and personalise experiences

Creating virtual sport experiences with Microsoft Teams

Creating virtual sport experiences with Microsoft Teams
Virginia Commonwealth University
By Rebecca Gibson | 27 April 2021

Synergy Technical uses Microsoft Teams to help Virginia Commonwealth University basketball team’s fans watch live games and interact with commentators and former players in real time

Synergy Technical is helping basketball fans watch live games and interact with commentators 

The power of virtual support for rapid innovation

The power of virtual support for rapid innovation

NBA

By Alex Smith | 16 April 2021

With the Covid-19 pandemic forcing physical venues to close, digital platforms have become central to maintaining fan engagement

Digital platforms have become central to maintaining fan engagement

ECB partners with Microsoft to “redefine” cricket

ECB partners with Microsoft to “redefine” cricket
Unsplash/Michael Weir
By Elly Yates-Roberts | 11 February 2021

Project will explore how AI, data and analytics can inform the performance of England’s teams

Miami Heat, Disney and Universal join Microsoft at IBC

Miami Heat, Disney and Universal join Microsoft at IBC
Microsoft
By Elly Yates-Roberts | 04 September 2020

Organisations will discuss production in the cloud and how to engage with fans

AIONSPORTS: using data to improve sport as we know it

AIONSPORTS: using data to improve sport as we know it
By Lindsay James | 24 April 2019

Netherlands-based sports data matching firm is benefiting from a new software engine for virtual reality, augmented reality and broadcasting experiences, provided by StreamingBuzz

Firm is benefiting from StreamingBuzz’s new software engine for virtual reality and broadcasting experiences

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