Microsoft is creating unique retail experiences

Microsoft is creating unique retail experiences
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By Rebecca Gibson | 24 July 2020

Greg Jones explains how creating a ‘golden record’ of every customer will help retailers to successfully deliver fully personalised shopping journeys

Greg Jones explains how a ‘golden record’ of customers will enable personalised shopping 

Defining the perfect customer journey with Microsoft

Defining the perfect customer journey with Microsoft
By Rebecca Gibson | 27 August 2019

Truly knowing and understanding your customers with the help of intelligent tools is the key to delivering the ultimate shopping experience in today’s retail environment, says Microsoft’s Cath Brands

Cath Brands believes that truly understanding customers is key to the ultimate shopping experience

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