Xbox has been named the official gaming partner of England’s national football teams, covering the Lionesses, eLions esports team and the Three Lions, as well as Wembley Stadium.
Xbox has also committed to a grassroots campaign with The Football Association (FA) which aims to promote inclusivity and accessibility in football, with the slogan: “When Everybody Plays, We All Win”.
“At Xbox we strive to remove barriers and to empower people to experience the joy of play: millions of people around the world find common ground and connect through playing games, as they do with football,” said Marcos Waltenberg, director of global Xbox partnerships. “In The FA we see a tremendous organisation which has the same drive and ambition to empower people as we do at Xbox. Through our partnership we aim to bring further value to the England football teams and power the dreams of players and fans everywhere.”