It’s now less than a week until NRF’s Big Show 2016 in New York City, US.
Taking place at the Jacob K Javits Convention Center from 17-20 January, this year’s event will see a host of major companies from across retail exhibiting.
Attendees will be able to hear representatives from a number of leading retail companies deliver keynote speeches and provide their insight into the current state of the industry.
Kathy Grannis, NRF’s senior director of media relations, told OnWindows that attendees can expect a number of new features at the 2016 event.
“There’s a brand new clubhouse, where all attendees are welcome to come and relax, charge their devices, play some games and have some treats provided by Kraft/Hines,” said Grannis. “There’s also a new ‘Retail Across America’ Lounge in the Crystal Palace for even more seating and networking opportunities.”
‘Retailer Meet-up’ sessions will also take place on the Monday and Tuesday of the event, while attendees will be able to participate in yoga and enjoy an improved mobile application for the event.
In terms of what is likely to be discussed at the event, Grannis pointed to a number of ‘super themes’, including global markets, organisational dynamics, experience retailing, inspirational technology and the concept of ‘retail cool’, which involves next-generation ideas and insights from start-ups, futurists, academics, analysts and researchers that are set to have a major impact on retail.
When it comes to the biggest challenges facing retailers, NRF’s vice president of retail technologies Tom Litchford cites the pursuit of omni-channel retailing.
“The ability for the retailers to provide true commerce anywhere capability – stores, online, mobile, etc. – is a highly complex technology challenge involving inventory management, fulfillment, and customer relationship integration,” he said.
Going forward, Litchford believes that the retail industry will see continued investment in mobile technologies for both the consumer and company employees.
“In-store digitisation will also be a big focus for retailers, who will be implanting technologies that engage and inform the shopper,” he added. “I also forecast greater developments in achieving true personalisation, more investment targeted at state-of-the-art merchandising and supply chain systems and new developments in data security.”
More information on NRF Big Show 2016 can be found on the event’s website.
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