We live in a world where our devices are becoming more and more connected with social media playing an increasingly important role in our daily lives. The impact of this has been felt nowhere more than in the world of work.
The ways in which people are finding jobs is changing. In the Microsoft Dynamics arena, we’ve seen how Microsoft Dynamics candidates – whether developers, consultants, or recruiters – are discovering new routes into employment, using social media to their advantage.
It’s a vast landscape
Social media is big business. According to We Are Social, there are around two billion active social media accounts, and over 1.65 billion of these are accessed via mobile devices.
You might think this makes finding a job easy. Just put the feelers out and the perfect job will come to you. In fact, the opposite tends to be true, and it can mean more work.
One study shows that one of the top growing social networks in 2014 was Tumblr. Therefore, take advantage of this blogging platform’s serge in popularity by creating your own Dynamics-related tips and opinions, and share them with the wider Dynamics community on Tumblr.
Finding work has always been about building relationships, and that is certainly the case on social media.
Use groups on Facebook and LinkedIn to locate individuals within Microsoft Dynamics, and drill down to the specific areas of Dynamics you want to focus on. Some of the most active Facebook groups are:
If your experience is with selling CRM, there’s little use spending time building up relationships with AX, NAV and GP developers.
Time is your greatest asset
There are 24 hours in a day, and social media has its peaks of use just like social activity in the real world. Businesses looking to hire you will be active on their social channels in their regular working hours, so it’s best to engage with them then.
Tweeting them at midday on a Sunday afternoon may well show that you’re keen, but your hard work is likely to not be seen by the maximum number of people you’d like it to be. Here’s a guide to when to post to which channels.
More and more, social media platforms are becoming specialised. By focusing on those networks most heavily used by tech professionals and Microsoft Dynamics experts, you’re likely to find the most engaged, industry-leading individuals.
For the Dynamics industry, Twitter has a fantastic community of those involved in all areas of the arena, from end-user developers to consultants. It also has a ‘Lists’ feature, allowing you to add relevant users to lists that make them easier to follow.
LinkedIn is a great way to access recruitment networks, and apply for jobs directly from the platform.
Facebook has Dynamics-dedicated groups, but these are generally aimed at those already working in Microsoft Dynamics who have technical questions. However, the best thing to do is focus on the platforms you find the most natural to you.
Become comfortable with social platforms
Finally, it’s vital to remember that social media isn’t going away. If you’re not comfortable using a variety of social networks, you may find yourself getting left behind. Build up your social networks, engage fully in the online Dynamics community, and be proactive in your search for Microsoft Dynamics jobs.
Follow key influencers on Twitter like Scott Guthrie, leader of Microsoft’s umbrella division of Cloud and Enterprise, and Chris Caposella, executive vice president and chief marketing manager. Engage and impress them, and your reputation is sure to filter through to potential employers.
Rob Wachman is a director at Conspicuous
Share this story