How Icelandic cloud provider Advania is improving its customer offering

Advania has boosted its back up operations and is meeting more service level agreements with Veeam Availability Suite

Sean Dudley
Sean Dudley
By Sean Dudley on 02 September 2016
How Icelandic cloud provider Advania is improving its customer offering

This article first appeared in the Summer 2016 issue of The Record.

Advania is a value-added reseller and infrastructure hosting provider based in Reykjavik, Iceland. Part of the company’s growth strategy is based on acquiring customers it wasn’t able to pursue in the past, including companies requiring 24/7 availability and companies requiring replication to meet disaster recovery objectives.

Previously, Advania’s legacy backup tool introduced unwanted and unnecessary complexity into the hosting infrastructure. Backup travelled over the production network, and modifications to the network, such as changes to firewalls, caused backup to fail. Furthermore, when the network was overloaded, Advania couldn’t restore quickly from a backup.

“Our backup team spent almost all of their time putting out fires and chasing failed backups,” said Pétur Árnason, infrastructure and business solution administrator at Advania. “We needed a solution that would save us time, reduce the complexity of backup and help us meet service level agreements (SLA).”

Advania deployed Veeam Availability Suite in its hosting infrastructure to help increase backup speed, reduce the cost and complexity of backup, and improve availability. Veeam enabled Advania to meet SLAs easily and acquire new customers.

Advania now uses Veeam to backup thousands of hosted VMware vSphere and Microsoft Hyper-V virtual machines (VM) and hundreds of its own. Because Veeam can backup directly from Advania’s storage network, backup with Veeam is 33% faster than the legacy tool and completes overnight. Removing backup traffic from the production network has also improved network performance.

Veeam powers backup, replication and recovery for customers’ hosted VMs and hosted applications with recovery point objectives of 24 hours or less. Customers managing their own VMs on-premise can choose backup-as-a service, which includes an option for recovery verification through Veeam SureBackup, and disaster recovery-as-a-service.

Advania also offers several Veeam-powered cloud services for customers’ hosted and ­on-premise VMs, while advanced monitoring and reporting capabilities from Veeam also help Advania assemble reports that are sent to customers.

“Veeam gives us a competitive and attractive offering for a broader range of customers, and we can stand by our SLAs without the effort and cost required by the legacy backup tool,” Árnason said. “One of our customers runs military operations and requires 24/7 availability. We wouldn’t have been able to win this customer without Veeam.”



Case study, Cloud

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