K3 Retail builds on the success of its retail solution ­ax|is fashion

Building on the strength of its relationship with Microsoft, K3 Retail is looking to extend its ax|is fashion solution to more retailers worldwide. Tony Bryant details the company’s vision and explains its plans to develop capabilities for other retail segments too

Rebecca Lambert
Rebecca Lambert
By Rebecca Lambert on 23 January 2015
K3 Retail builds on the success of its retail solution ­ax|is fashion

This article was first published in the Winter 2014 issue of OnWindows

Since it launched its fashion solution, ­ax|is fashion, in November 2013, K3 Retail’s business has gone from strength to strength. In July 2014, the multi-channel technology solutions provider won the UK Microsoft Dynamics ISV of the Year award. Shortly after that, it gained —Microsoft global independent solution vendor (GISV) status, making it one of only 25 companies worldwide to do so, and the first Microsoft Dynamics AX GISV partner for the fashion sector to be invited to be part of the exclusive programme.

According to Tony Bryant, who has recently been promoted to the role of strategic business development director at K3 Retail, the GISV ­accreditation couldn’t have come at a better time for the company. “This new status shows that Microsoft recognises our expertise and believes in the global potential of our product,” he says.

K3’s ax|is fashion solution is already being adopted by a number of high-profile retailers, including Seasalt, Charles Tyrwhitt and Ted Baker. Now, with the GISV status under its belt, K3 is looking to bring the solution to more customers worldwide and serve retailers of all sizes – from enterprise to retail essentials.

“We’re in the strongest position we’ve ever been to serve retailers end to end,” says Bryant. “Before, we largely covered the mid-market segment, but now we’re able to scale up to meet the demands of large, international, multi-faceted businesses or scale down to serve customers with a single store.”

This extended scope aligns with the company’s new ‘One K3 Retail’ vision, which involves it pulling together all of its products, expertise, services and support across the group to become a global retail expert. “Our vision means we will have greater global penetration, a greater ability to support our customers, and more opportunities to drive efficiencies across our own business too,” says Bryant.

K3 also has plans to develop further enriched solutions for other retail market segments.

“We spent a lot of time and effort creating a seamless, end-to-end solution that is fit for fashion,” explains Bryant. “But we also realise that this functionality can be transferred to other niche verticals, so we are now exploring what the next global proposition is for the ‘ax|is’ journey, and assessing how our solution can help across the retail landscape with the initial focus on home/lifestyle, DIY and trade segments.”

As the company continues to broaden its portfolio and its reach, Bryant is confident in K3’s ability to serve its customers better than ever before. “So far, we’ve succeeded in getting K3 recognised as the ‘go to’ retail partner in Microsoft and the partner community,” he explains. “Now, we’re in a strong position to grow our global presence and engage with even larger businesses. It’s a very exciting time for us.”

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