Global fashion brand Lacoste, has selected Manhattan Associates’ Enterprise Order Management solution to deliver a consistent brand and unified shopping experience to customers across channels.
The technology will provide Lacoste customer service representatives (CSRs) – initially in the call centre – with a single view of customer transactions and network wide inventory.
It will also give shoppers control of when, where and how they receive goods.
“Its Enterprise Order Management solution will become the heartbeat of our omni-channel operation and will drive conversions across every point of commerce and improve customer lifetime value,” commented Francis Pierrel, chief executive officer, USA, at Lacoste.
Pierrel continued, “As we build out our omni-channel capability, CSRs – in call centres and stores – will be able to view and service customer orders across all selling channels.
“CSRs will swiftly search using any piece of customer or order information, service inquiries across all touch points and fulfil the order with stock from any channel – delivering a great customer experience and building brand loyalty.”
Lacoste will initially deploy Enterprise Order Management in the US and plans to expand the deployment globally to support the company’s omni-channel retail operations throughout Europe and Asia.
Manhattan’s Enterprise Order Management solution intelligently sources inventory across a retailer’s network of distribution centres, suppliers and stores and makes it available to sell through any channel.
The solution also provides a single view of inventory and customer transactions across the retail enterprise.
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