Wincor Nixdorf is rolling out its Polytouch self-service terminals in Marks & Spencer’s UK high street stores.
In partnership with Pyramid Computer, approximately 700 Polytouch kiosks have been deployed to date, in both 32 inch and 22 inch formats.
Polytouch is a multi-touch system that provides a platform for interactive applications, allowing customers to browse for products that are held both in-store and online. The system is the first screen interface in the UK to feature Chip and PIN to PCI DSS standards, helping customers pay for purchases instantly.
Marks & Spencer will use the technology to improve the customer experience, and Wincor Nixdorf is providing project management and quality assurance to the company.
“Our goal is to be the best of M&S in every store and these kiosks do that in a convenient and practical way, whilst also providing inspiration and choice,” said Kyle McGinn, head of Marks & Spencer New Channels and Digital Labs. “We’re encouraged with the customer feedback we’ve received so far and the performance we are getting from these devices.”
Polytouch is a multichannel solution that uses the Windows 7 operating system and Intel Core i7 processor, and aims to increase sales and interaction with the Marks & Spencer website.
“The terminals allow the brand to offer an extended range of items, online as well as in-store, and more detailed product information at the point of sale,” said Martin Smethurst, head of Retail at Wincor Nixdorf. “We are delighted that M&S chose us as they recognised the added value of dedicated quality assurance resource on the Polytouch product, and the full time Project Management we could provide. We hope all this will help M&S deliver the best retailing experience to its customers.”
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