Microsoft-branded Lumia device is coming “soon”

Rebecca Lambert
Rebecca Lambert
By Rebecca Lambert on 27 October 2014
Microsoft-branded Lumia device is coming “soon”

Microsoft is expected to reveal its first Microsoft-branded Lumia device in the next few months.

Speaking to Nokia Conversations, Tuula Rytilä, senior vice president of marketing for the Phones division at Microsoft, said that the transition from Nokia Lumia to Microsoft Lumia is fully underway and that the company is looking forward to unveiling a Microsoft Lumia device “soon.”

“You might have seen that in the last couple of months, we have already made some name changes to our apps to better reflect that these apps now come from Microsoft,” said Rytilä. “Our global and local websites are going through a transition as we speak, and in the coming days our social channels will get a new name too – they will be called Microsoft Lumia.”

Rytilä explained that this is “a natural progression as all devices that once came from Nokia now come from Microsoft.”

In spite of this transition, Microsoft will continue to sell and support the Nokia Lumia phones that are out in the market currently. “We will continue to honour customer warranties and provide world-class care services as before,” said Rytilä.

Microsoft will also continue to sell the Nokia-branded, entry-level category of phones, such as the Nokia 130. “We have licensed the Nokia brand for such devices,” said Rytilä.

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