Microsoft Devices Group targets entry-level market with launch of Nokia 130

Rebecca Lambert
Rebecca Lambert
By Rebecca Lambert on 11 August 2014
Microsoft Devices Group targets entry-level market with launch of Nokia 130

Microsoft Devices Group has unveiled a new mobile device that will cost just €19. Called the Nokia 130, the ultra-affordable handset is targeted at first-time mobile phone buyers and includes a built-in video player, music player, and everyday essentials such as a flashlight, FM radio and USB charging.

Although the device isn't a Windows Phone, it is an opportunity for Microsoft to build on the Nokia brand’s popularity in the budget market. It is expected to ship in the third quarter of this year and will be available in select markets including China, Egypt, India, Indonesia, Kenya, Nigeria, Pakistan, the Philippines and Vietnam.

Featuring a 1.8-inch colour display and a battery life of up to 36 days’ standby for the single-SIM variant and 26 days’ standby for the dual-SIM device, the Nokia 130 also supports content sharing with microSD storage up to 32GB, the Bluetooth-enabled SLAM application and USB connectivity. 

“As demand in the affordable mobile segment continues to grow, Microsoft remains committed to delivering market-leading mobile innovation at each and every price point,” said Jo Harlow, corporate vice president for Phones at Microsoft. “It is estimated that at least one billion people in the world still do not have a mobile phone, while at the same time there is increasing demand for reliable backup phones in both mature and high-growth markets.” 

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