NCR deploys venue management solution at Australia’s Ascot Racecourse

Sean Dudley
Sean Dudley
By Sean Dudley on 04 November 2014
NCR deploys venue management solution at Australia’s Ascot Racecourse

NCR has successfully deployed its venue management solution at Ascot Racecourse in Perth, Australia.

Nicknamed ‘the grand old lady’, the racecourse will benefit from an extensive suite of innovative solutions to help provide an exceptional customer service to visitors.

NCR Venue Manager is a robust point of sale (POS) and back office system that provides users with sales information from all deployed POS devices in real times.

Ascot Racecourse will benefit from accurate reporting, analysis and forecasting of sales, helping improve factors such as inventory control and cash management. Thanks to a combination of advanced touchscreen POS and software solutions, the racecourse will be able to streamline operations, helping to provide an improved experience for visitors.

NCR Venue Manager uses Microsoft SQL Server technology and has been deployed at more than 250 stadiums and arenas around the world.

“From newly-joined members to our loyal members, we want to ensure that every Ascot racegoer has a personalised experience,” said Peter Konzewitsch, chief financial officer at Perth Racing, the racecourse’s owners. “Our relationship with NCR, the global experts in venue management, gives us the advantage to deliver a seamless, quick and flexible level of service effortlessly. With the adoption of modern technology, we can conduct deeper analysis of our customers’ preferences, giving us the scalability to integrate better customer-focused loyalty programmes.”

NCR will also provide Ascot Racecourse a number of touchscreen POS systems, helping to reduce queues and deliver improved service at its food and beverage outlets.

“NCR is proud to be a part of this transformational story, as this majestic racecourse adds an element of innovation to its history of racing over the decades,” said Nick Wagnitz, general manager, Speciality Hospitality at NCR. “Easy-to-use, reliable technology that increases the speed of service is crucial for event venues that are focused on providing great fan experience. Our solutions support Perth Racing’s goals to deliver a best-in-class experience to patrons each time they attend race carnivals and events at Ascot Racecourse.”

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