Microsoft and CKE Restaurants are to showcase a self-order kiosk solution running on Windows 8 devices at the NRF 2015 event.
Headquarted in Carpinteria, California, CKE Restaurants is the parent company of a number of popular US restaurants chains, including Hardee’s.
The new solution will enable Hardee’s customers to customise and place their own orders, and Dell Optiplex 3030 All-in-One devices running on Windows 8 have been deployed at 30 restaurants across the US.
“Hardee’s is changing the way it interacts with its customers, making the ordering process more streamlined, personal and fast,” said Tracy Issel, general manager of Worldwide Retail, Consumer Goods, Hospitality and Travel at Microsoft. “This is just one example of how Microsoft is giving retailers new ways to reinvent the customer experience.”
The new kiosks offer point of service (POS) purchasing for customers, allowing them to review menu selections, customise and place orders, and carry out payments.
The kiosks send orders directly to the kitchen of the restaurant, helping speed up processes and get meals to customers more quickly. Staff can update menus easily in accordance with changes to pricing or seasonal offerings, and can also change language capabilities depending on the customer demographics.
The kiosks can also be used by management teams to create sales and shift reports, and employees can clock in and out of shifts using the machine.
“Our target market of young, hungry millennials, as well as younger and older customers, love the new ordering kiosks,” said Tom Lindblom, senior vice president and chief technology officer at CKE Restaurants. “The self-ordering kiosk gives the customer a fun, interactive and user-friendly way to control their order.”
The Intel-powered Dell 3030 kiosks with Windows 8 provide Hardee’s customers with a familiar and touch-friendly experience, and the company is already seeing a significant decline in waiting times.
Lindblom added: “At CKE, we understand that customer expectations are changing quickly, and our relationship with Microsoft allows us to enhance the restaurant experience and better serve our customers’ needs and expectations.”
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