Queen Elizabeth II’s official tailor, Grosvenor Shirts, has implemented new retail software and reporting systems.
The London-based luxury clothing and accessory brand selected Eurostop’s e-rmis suite of head office management applications and its EPOS solution – e-pos.
The solutions were installed in time for the opening of the new London flagship store in Jermyn Street.
Karl Dunkley, managing director of Grosvenor Shirts, said: “We can now link customer spend in-store to the live sales and stock database, which helps us achieve our high standards of personal customer service.
“Now, when a customer returns in the future, or if their spouse wishes to buy them a gift, we will know what collar size they are and which styles they prefer.”
Staff capture customer details at the point of sale and this is linked to the individual transaction in the e-rmis stock control database.
“The solution is easy to use and has a proven track record in this sector,” said Dunkley. “Even after only two months we can analyse information about in-store purchases such as popular colours and sizes and this is already presenting us with the ability to adjust manufacturing, which will ultimately reduce our costs.”
Grosvenor Shirts will shortly go live with a new online store, which will integrate directly with Eurostop’s live sales and stock data.
The company is also considering other modules, such as online customer loyalty and gift accounts.
Grosvenor Shirts was granted Royal Appointment in November 2013. According to Dunkley: “To be granted a royal warrant, you must have been a regular supplier to the individual or household for a minimum of five years.”
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