US retailer Shopko has implemented the JustEnough Promotion Management solution to help support its promotion planning and execution processes.
With a presence of more than 320 stores in 21 states across the US, Shopko required a new promotion management solution after its existing system was discontinued by the vendor.
“We needed a new solution to support our complex promotional planning process that spans both print and online media,” said Ray Petersen, CIO, Shopko. “JustEnough’s offering and extensive promotion management experience is a perfect fit for our company’s needs. The flexible and modern system will allow us to improve our promotions planning and execution.”
The implementation of the JustEnough solution was completed using a two-phased approach, which initially focused on installing the base system to replace the existing system and add high-impact new function. The second phase saw the addition of two new modules and additional functionality to the base system.
“We are pleased to be able to deliver a promotion management solution that will help Shopko meet the workflow needs of its advertising team and allow the merchandising team to create better promotions,” said Malcolm Buxton, CEO, JustEnough. “Our solution will help Shopko to attract new customers, increase revenues and reduce marketing costs.”
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