Software company Tackle has expanded its partnership with Microsoft to help independent software vendors (ISVs) accelerate growth through Microsoft’s commercial marketplace and access to its customers and salesforce.
According to Tackle’s 2021 State of Cloud Marketplaces report, cloud marketplaces are becoming increasingly important in streamlining the buying process of business-to-business software and helping ISVs to grow more quickly. In fact, 83 per cent of buyers saying they are “likely or very likely” to purchase via the cloud marketplaces.
“Buyers want to engage more digitally than ever before, and ISVs are looking for new ways to sell that address those expectations,” said John Jahnke, CEO at Tackle. “The Microsoft commercial marketplace offers solutions for sellers to meet their buyers where and how they want to buy. We have partnered with Microsoft since 2019 and are thrilled to evolve our relationship to enable continued platform innovation and help ISVs to scale their revenue with the commercial marketplace.”
Tackle's no-code platform for Microsoft’s commercial marketplace allows sellers to launch, sell and grow with tools to manage a scaling cloud marketplace business.
“Tackle’s Cloud Marketplace Platform has powered many top-selling ISVs to accelerate and operationalise revenue generation through Microsoft commercial marketplace,” said Charlotte Yarkoni, president of commerce and ecosystems at Microsoft. “Tackle’s continued investment in innovation and expertise in Microsoft, our programs, and our ecosystem makes them a great partner for any software company looking to establish a cloud go-to-market motion, including a scaling marketplace business, with Microsoft.”
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