This article was first published in the Autumn 2014 issue of Speak
Founded in 1999 and based in Burgos, Spain, Trasluz Casual Wear designs and retails clothing for children aged 2-16 years. While the company sells its products in Portugal, the UK, Netherlands, Italy, Germany and the US, it aims to expand its market presence using franchises, online sales and multi-brand channels.
To achieve this, Trasluz wanted to adapt its central management system to provide staff with access to detailed and reliable information on all products and orders. The company also needed to automate its logistics and distribution processes to establish an effective system to track products across the entire supply chain.
Working in collaboration with its technology provider TAG Ingenieros, Trasluz adopted an identification system based on passive radio frequency identification (RFID) from Intermec by Honeywell. Trasluz deployed various Intermec by Honeywell RFID devices including IF2 and IF61 readers, IA36 antennas for warehouse conveyor belts, IF2 readers for shop display counters and anti-theft points. It also implemented ruggedised handheld computers with IP4 and IP30 handles for RFID mobile readers used by staff in stores and in the central warehouse to take accurate, real-time stock checks.
“We opted for RFID technology because it encompassed everything we were looking for, not only for our shops and franchises undergoing expansion, but it also met the needs of the company’s logistics processes,” explains Santiago Iglesias, development director at Trasluz.
According to Iglesias, Trasluz was the first textile company to incorporate RFID technology into its entire logistics chain, from the passive ultra-high frequency tags and anti-theft tags that are printed, encoded and attached to the clothing at Trasluz’s external production units, to the central warehouse and stores.
In the central warehouse, a portal comprised of Intermec by Honeywell IF2 fixed readers and IA36 antennas is used to simultaneously scan the tags of up to 1,700 items of clothing, validating receipt of the goods. The team then uses ruggedised handheld computers with IP4 and IP30 RFID handles and an IF61 RFID portal to identify items of clothing for dispatch and check franchise orders are fulfilled correctly.
In Trasluz’s stores, staff use handheld devices with IP4 and IP30 RFID handles to check the delivery matches the order on the shop system. If the delivery is incorrect, a notification is automatically sent to the central warehouse via a reverse logistics system, allowing problems to be resolved quickly.
In-store sales counters are also equipped with IF2 readers connected to POS terminals. The system enables shop assistants to immediately calculate the total price of a customer’s clothing when it is placed on the counter, rather than needing to scan individual items. This increases service speeds, reduces queues and improves the overall in-tore experience for customers.
“Many of the tasks that previously required significant effort and focus are now carried out automatically, reducing the likelihood of error and the completion time, which allows operators to focus on more specialised tasks that demand their intervention,” says Iglesias. “Shop assistants have also become more productive and can now focus on the company’s main concern, which is to provide excellent customer service and boost customer loyalty worldwide.”
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