Turning information into innovation at South East (Fujian) Motor

Using Teamcenter from Siemens PLM Software, South East (Fujian) Motor in China has established a foundation to better manage R&D data, increase production capacity and develop new brands

Rebecca Lambert
Rebecca Lambert
By Rebecca Lambert on 05 March 2015
Turning information into innovation at South East (Fujian) Motor

This article was first published in the Winter 2014 issue of OnWindows

Founded in 1995, South East (Fujian) Motor (SEM) is a joint venture between China Motor Corporation, Fujian Motor Industry Group and Mitsubishi Motors. Its principal activity is the manufacture and sale of cars and minibuses sold under the Soueast and ­Mitsubishi brands.

SEM currently has an annual production capacity of 150,000 vehicles, but it will soon commence an expansion project that will allow it to produce between 400,000 and 500,000 vehicles per year. In addition, it is working hard to develop cars under its own independent brand, such as the V3 Lingyue, the V5 Lingzhi and V6 Lingshi, which are already on the market. Future plans call for DX7 and R7 sport utility vehicles as well as new energy-efficient vehicles.

To accomplish these goals, SEM needed an advanced product lifecycle management (PLM) platform that would manage R&D data across multiple information systems, and it chose Teamcenter software from Siemens PLM Software to handle this.

“Teamcenter provides a complete platform and integrated solution covering the whole product lifecycle from product planning, industrial design, engineering design, quality management, production management all the way through product services,” says Li Yongbin, consultant manager in SEM’s general manager’s office.

Today, SEM’s PLM system provides a unified R&D information management platform that delivers real-time, accurate, traceable vehicle development information. The system enables fully configured bill of materials management, manages design process standards and specifications, and fosters collaborative product development. It also permits digital mock-ups of vehicles, improving data accuracy and quality, and enhancing the efficiency of the design change process. The drawing release process is now 30% faster, the engineering release process in management fields is 40% faster, and design drawing accuracy is over 99%.

The Teamcenter implementation is part of SEM’s process of continuous informationalisation (a term that refers to the automation of business processes). SEM has attained great benefits from this, enjoying direct economic returns of more than 13 million Yuan annually from reduced stock, inventory, capital costs, labour costs and production costs, as well as improved productivity.

SEM is now planning to expand PLM to upstream and downstream engineering, and to introduce additional Teamcenter functionality such as program and project management, style management, design process management, parts management and computer-aided engineering (CAE) integration. Its ultimate aim is to facilitate innovation in products and business processes by turning information into an important strategic resource that enhances the core competitiveness of the enterprise.

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