Meeting the needs of Generation Z shoppers

Meeting the needs of Generation Z shoppers
By Paula Da Silva | 16 August 2019

With the purchasing potential of Gen Z estimated to be up to US$143 billion, retailers are battling to get their share. Digital experiences might be the key to success, says Paula Da Silva from CitiXsys

Paula Da Silva from CitiXsys thinks digital could help retailers get their share of the Gen Z spending