The Record - Issue 19: Winter 2020

41 Business intelligence, big data and analytics are changing how organisations operate and make decisions. We find out how Microsoft and its partners are working to drive this data culture and what role the Power Platform is playing Partner perspectives “We strive to ensure that our clients not only keep up with the times but are ahead of them. Thanks to machine learning and artificial intelligence technologies, our clients are now able to stay proactive as our predictive and behavioural modelling solutions give them insight into upcoming events with great precision. We also strive to combine different sources of data to create a complete picture of events; we can even include data such as likes or reviews from social networks to enterprise resource planning data. Text mining has often helped our customers to instantly respond to changing customer behaviours thanks to the built-in sentiment analysis, and item performance analysis provides them with daily information on the effectiveness of the sales team and reports on product sales which are starting to decline.” “We actively explore automated assessments and the five Rs approach to rationalisation – rehost, refactor, rearchitect, rebuild, replace – to help customers adopt technologies faster and in the best way. For example, for those organisations seeking to improve their data warehousing and reporting strategies, we help them to implement Microsoft Azure Synapse and Power BI. Using these solutions, businesses can access new benefits in terms of performance improvements and cost efficiencies. They also offer a completely new way of analysing data for end users that is fast and provides a full view.” Kamil Karbowiak Managing director at Data Courage Iryna Moiseyeva CEO of Cloud Services