The Record - Issue 21: Summer 2021

122 www. t e c h n o l o g y r e c o r d . c om “Solgari is enabling manufacturers with a new business communication paradigm: meeting customers’ changing demands, optimising communication experiences for both customers and agents, and ensuring remote working effectiveness. Solgari Automate delivers the benefits of automation across inbound and outbound communications, such as business-to-business product orders or re-orders via SMS, voice or third- party channels, or issuing customer feedback surveys and billing reminders. The efficiency gains delivered through automation free up manufacturers’ customer-facing teams to focus on value-add activities and innovation.” “With the economy heating up as we come out of Covid-19, global supply chains being in flux and manufacturers experimenting with new channels such as selling through marketplaces and going direct-to- consumer, manufacturing organisations are in a period of great change. That means they need to react to market conditions in record time. By leveraging the strength, flexibility and security of Microsoft Azure to host our applications we’re able to assist our manufacturing customers by providing the ability to instantly scale when visitor traffic or order volumes spike, coupled with the assurance of knowing their sensitive customer data is safe. With Azure as the backbone of our cloud operations, we’re able to offer pricing for our applications that is affordable, transparent and predictable. Cost-effective scale and confidence allow our customers to focus their energy on building great products, not worrying about their digital properties.” Aniel Sud Chief Technology Officer at Optimizely Melissa Topp Senior Director of Global Marketing at ICONICS Vance Harris Chief Technology Officer at Solgari F E ATUR E “ICONICS is celebrating its 35th anniversary in 2021. When the company started in 1986, it was already working with Microsoft technology, as the early form of its HMI/SCADA software (GENESIS, now GENESIS64) was developed first for the MS-DOS operating system and then eventually for Windows. Since those early days, we have continued to work with Microsoft technology for the benefit of our shared manufacturing customers, integrating with multiple well-known Microsoft offerings such as Windows Server, SQL Server and Excel. Today, we continue this trend by integrating our data visualisation, historian, mobility, analytics and cloud connectivity solutions with the latest Microsoft solutions including Azure IoT, Windows 10, Office 365, Dynamics 365, Power BI, Windows Server 2019, HoloLens and other Azure cloud computing services (including Azure Machine Learning and Azure Digital Twins). Manufacturing customers know they can benefit from such close integration between these two trusted providers.”