The Record - Issue 21: Summer 2021

99 and behavioural trends for a sustainable mobil- ity future for all. Guided by the Sustainable Development Goals, Paris Agreement targets and our vision of a world in which more than nine billion people can live well, within plan- etary boundaries by 2050. WBCSD delivers business solutions to some of the most chal- lenging sustainability issues. Our Transforming Urban Mobility (TUM) programme convenes leading businesses across the mobility value chain to develop collaborative solutions that help companies advance their own sustainabil- ity transition, and play a leading role in advanc- ing sustainable urban mobility in cities around the world. Historically, much of the data in the transportation sector originated from trans- portation surveys. New near-real-time data from vehicles, smartphones, on-street sensors, banking and payments systems have helped birth new technological offerings. Advanced cloud services and platforms to collect, merge and process data, and artificial intelligence that can help generate new insights from this data will be game-changers. A sustainable mobility future is likely to take the form of progressively more intelligent trans- portation systems underpinned by a ‘nervous system’ that coordinates, facilitates and governs sharing of data. Such systems will coordinate multiple actors, supply and demand to achieve sustainable mobility goals, generate economic value and improve transportation experiences. Data sharing enables multiple use cases nec- essary to deliver sustainable mobility. Notable among these is mobility-as-a-service (MaaS). MaaS facilitates a transition away from personal car usership by offering a seamless interface to discover, book and pay for multimodal transpor- tation options such as public transit, shared bicy- cles and cars, and scooters. While so far, MaaS has fallen short of its potential, a fully integrated offering can help avoid additional trips, offer con- venient and enjoyable transportation options, and nudge customers towards sustainable options. Besides MaaS, frictionless data sharing can unlock multiple other use cases for both passenger and freight transportation. This includes enabling dynamic access and speed AUTOMOT I V E