Technology Record - Issue 22: Autumn 2021

34 www. t e c h n o l o g y r e c o r d . c om MAR K E TWATCH SignUp Software expands to North America for continued growth SignUp Software is expanding into North America, with the launch of SignUp Software North America. The expansion aims to accelerate growth of ExFlow AP Automation, an accounts payable (AP) invoice automation solution for Dynamics 365 Finance and Operations, and Business Central. “To better support the new demands for our solutions and our loyal customers and partners, I am pleased to announce the roll-out of SignUp Software’s North American Subsidiary,” said Michael Medipor, CEO and president of SignUp Software North America. “We will continue innovating and investing to increase efficiency, transparency and control in AP and financial processes for our customers.” ExFlow enables organisations to increase efficiency, transparency, and control in their AP invoice process, which reduces costs. “SignUp Software establishment in the North American region will allow us to expand our presence and our success from Europe, Asia and Australia to engage with our partners and customers more effectively,” said Morgan Jonsson, chief operating officer of SignUp Software North America. ICONICS recently worked with several of its closest customers and partners to conduct a hybrid event, Connect 2021: Inspiring Innovation for a New Era , showcasing keynotes and a variety of industry case studies and product demonstrations. All content from the event is available on demand at “Whether you’re looking to streamline your organisation’s sustainability initiatives or want to maximise the efficiency of your connected workforce, register for complimentary access to learn about the latest and greatest digital transformation technology needed to stay agile in this new era,” said Melissa Topp, senior director of global marketing at ICONICS. ICONICS Connect 2021 event now available on demand