Technology Record - Issue 23: Winter 21/22

40 www. t e c h n o l o g y r e c o r d . c om “With Cloud for Sustainability, we’re creating a whole new category, going beyond capturing data to helping customers aggregate sustainability data in an actionable way. It includes software-as-a-service offerings that can discover and connect to real-time data sources, accelerate data integration and reporting, provide accurate carbon accounting, measure performance against goals and enable intelligent insights for organisations to take more effective action.” Microsoft has also devoted resources to finding creative, innovative solutions to operational and engineering challenges surrounding data centres, like reducing carbon emissions and water use for cooling. In a year filled with so much innovation, Clark says: “It has been nothing short of a whirlwind. From a personal level, stepping into the role of Microsoft channel chief has been a major highlight. It’s given me the opportunity to dig deeper into how we can work with our partner ecosystem to make a real difference and see first-hand how Microsoft’s latest technology innovation is ensuring businesses have the agility to meet evolving needs.” And there are many facets to helping businesses achieve more. “For example, some of the technology trends that our CEO, Satya Nadella, discussed at Ignite event – including the metaverse, hybrid work and hyperconnectivity – can create opportunities for partners to build new solutions and services, especially around cloud migration, data and AI, security, compliance and identity, Azure Virtual Desktop and Microsoft Teams,” says Clark. “And as I mentioned earlier, our industry clouds are a significant opportunity for us, together with our partners, to address specific customer needs in each industry, especially as they continue their digital transformations. “Digital transformation has swept through nearly every industry, driving structural changes that will far outlast the pandemic,” adds Clark. “As a result, we’ve seen how critical technology is in helping businesses, citizens and societies adapt and the significant impact Microsoft’ Cloud has had. As I look towards the year ahead, I’m excited for the work Microsoft is doing to streamline and improve the way we do business with our partners. We will continue to invest in key areas to help partners through their journeys, especially in their digital engagement, technical skilling and profitability. Microsoft is dedicated to helping our partners across every industry master the complexity, so they can be agile, build resilience and ultimately succeed.” “This new cloud offering is designed to help companies take control of their environmental initiatives”