Technology Record - Issue 23: Winter 21/22

94 www. t e c h n o l o g y r e c o r d . c om F E ATUR E Microsoft is looking towards the future of automotive with a range of exciting developments and partnerships that will help enable customer innovation and shape a sustainable strategy for the automotive, mobility and transportation industry. Set against the backdrop of an industry that is transforming as vehicles become electric, connected and increasingly datadriven, Microsoft technologies will help customers move towards a future in which autonomous vehicles and shared mobility services change the way people move. The organisation is emphasising the need for innovation in driving the future of mobility and is focusing on the topics it believes will be essential to the industry as it adapts to the coming change. These include: embracing electrification and autonomy in the design of vehicles; how companies are building the technical talent required for a software-defined world; creating connected supply chains to manage quickly changing market conditions; transforming the customer experience with digital journeys; unifying data by creating a digital feedback loop; and leveraging that data to create Technology Record highlights the innovations in the automotive, travel and transportation sector that Microsoft and its partners were set to showcase at CES 2022 BY A L E X SM I TH Showcasing of mobility the future