Technology Record - Issue 24: Spring 2022

89 organisations to deliver value as they make the transition to digital operations. “A digital transformation demands a fundamental change in every area of the business,” he says. “Grazitti has been a leading player in building accessible, low-code, and cloud-based services and products and services that help businesses scale at a sustainable pace. We believe that the goal isn’t just to become digital but also to generate value for the business. Our suite of products is built to help both the world’s leading organisations and nimble start-ups to increase customer value, enhance efficiency, and navigate steadily through the new market reality. Grazitti’s partnership with Microsoft has been particularly valuable in helping it to address the needs of the many customers who make use of Microsoft technologies. It offers technical advice and support for Microsoft products including Dynamics, Power Automate, SharePoint and Azure. “We pride ourselves in being a Microsoft Gold Partner, because this has enabled us to build and deliver custom Microsoft business solutions to solve unique challenges of businesses that have invested heavily in Microsoft products,” says Alok. As the company looks towards the future, it is concentrating on investing in its products and services to add value for its customers as they adapt to the new realities of working after the pandemic. “Our relentless focus has always been on driving successful future innovation and technology adoption and it isn’t going to change anytime soon,” says Alok. “We know the business landscape has altered drastically and thus, we continue to prioritise driving technology adoption and investing in building digital solutions that add long-term value and substance to an organisation. In essence, we are fostering a deep focus on purpose, value creation and impact, and we plan to achieve this by offering customer-centred products, services and experiences.” Forrester names SearchUnify a ‘strong performer’ Grazitti Interactive’s SearchUnify unified cognitive platform was named a ‘strong performer ’ in Forrester Research’s report The Forrester Wave: Cognitive Search Q3 2021. SearchUnify earned the highest possible score in four total criteria in the report: analytics, applications, search and usability. “The potential of AI starts where the scope of automation ends,” said Vishal Sharma, CTO of SearchUnify.

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