195 R E TA I L & CG We asked selected Microsoft partners how they are using Microsoft technology to help retailers create and deliver the types of compelling customer experiences that drive long-lasting brand loyalty Partner perspectives “Today when budgets are tight and impact is important, so we’re teaching organisations to turn to loyalty as the solution. For fractions of the price of acquisition, getting to know your best customers, engaging them, and inspiring them to shop more and advocate for your organisation is a sure-fire path to securing a successful future. Annex Cloud’s Customer Loyalty Platform for Retail help brands to boost engagement and repeat purchase rate by delivering tangible incentives for their most important customers. With powerful omnichannel and e-commerce capabilities, our loyalty platform is well equipped to ensure brands’ success with their most profitable customers, both in and out of their stores.” Erin Raese Senior Vice President, Revenue, Annex Cloud “The main challenge when it comes to creating a great retail experience is time. The scarcity of time makes it one of the most valuable assets for both a business and its customers. To maximise the value of time in customer engagements, retailers must deliver personalised, data-driven conversations, fast responses and the right answers the first time. Our software-as-a-service software makes that happen. It is a native communication layer on top of Microsoft Teams that can be seamlessly integrated with data systems such as Microsoft Dynamics CRM. We can route omnichannel conversations to any Teams users within an organisation, directing customers to the most suitable person rather than just a traditional contact centre agent. This ensures they receive quick, personalised and helpful answers, making it much more likely they will return to the retailer.” Enrico Karsten CEO, Anywhere365
RkJQdWJsaXNoZXIy NzQ1NTk=