applications – together with Dynamics 365 applications, people can exchange information, ideas and knowledge in a seamless and natural way. These collaborative apps can make a big impact by bringing together people and knowledge from across the organisation. For example, a sales team can close deals faster by understanding signals from the marketing department around demand generation. I mentioned how combining business data with AI can guide people to the next best actions, helping people solve problems and make informed decisions. Conversation intelligence analyses the data to provide insights so that sales leaders can intelligently manage their teams and proactively coach sellers. Sentiment analysis provides service agents and supervisors with real-time insights into how customers are interacting with agents during chat sessions. AI can also identify and predict issues across the supply chain before they create disruptions, as well as help finance teams intelligently predict the company's cash flow, predict when payments will be delivered for outstanding receivables, and generate a budget proposal that can help speed up the budgeting process. In future, automation will play a big role in increasing productivity while reducing errors and, ultimately, overall costs. Solutions like Viva Sales help sales teams to automate the capture of customer data into the CRM, and then receive insights from that data in the flow of work. Service teams can quickly address and resolve issues using AI-powered virtual agents, freeing agents to handle more complex matters. Supply chain functions can use AI and real-time inventory to fulfill orders on time, boost profitability, support the latest fulfillment methods, and elevate the customer experience. Finally, we’re enabling everyone to build agile solutions without the need for technical skills. This takes the burden off technology departments which are often unable to keep up with the demand for new applications and solutions. It also empowers the people closest to the problem – business users and citizen developers – to solve problems themselves by building low-code apps, workflows and data solutions. Partners clearly play a key role in the Microsoft value chain. Where is the Dynamics 365 partner ecosystem delivering the greatest benefits? Dynamics 365 has a rich history with the partner channel, a major way Microsoft Campari Group uses Dynamics 365 to better understand customers and enhance the personalisation of its marketing, sales and customer service efforts F E ATUR E P RODUC T FOCU S : DYNAM I C S 3 6 5 78
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