Technology Record - Issue 27: Winter 2022

157 R E TA I L & CG Unstable supply chains, labour shortages and inflation are major challenges forcing retailers and consumer goods organisations to rapidly rethink their operating models to remain competitive. Shelley Bransten explains how solutions from Microsoft and its partners can help them to remain agile and innovative resilience Retail BY R E B E CCA G I B SON How can we do more with less? It’s a question that organisations in every industry sector are asking as they navigate their way through an onslaught of challenges caused by a volatile global economy. This is particularly apparent in the retail and consumer goods industry, where organisations are battling to remain operational and profitable, despite unstable supply chains, inflation and labour shortages. If they want to win the fight to remain competitive, retail organisations must ensure that building resilience is a top priority. “Whether it’s due to supply chain pain, labour shortages, cost optimisation or other factors, business as usual isn’t really an option,” says Shelley Bransten, corporate vice president of worldwide retail and consumer goods industries at Microsoft. “The retailers and brands that succeed moving forward are going to be the ones that can