Technology Record - Issue 27: Winter 2022

173 R E TA I L & CG stores or taking over a competitor is already complex. Scaling successfully depends on how well processes can be aligned to lower costs and shorten throughput times. Software plays a critical role in scaling up businesses, as it connects customer-facing, store and back-office processes. Before you start, it’s good to ask yourself how to unify the various software systems so that data from all parts of the business can be consolidated and used to optimise processes and better serve customers. You’ll find that openness and standardised interfaces are crucial for successful scaling. Examples for retail innovation are ubiquitous, and typically aim to enhance customer-facing processes, for example, by adding self-checkout or self-scanning options. These types of innovations increase the convenience of the shopping experience. However, other innovations can directly lead to revenue increase and improved customer loyalty, such as introducing digital receipts. This not only saves on paper and ink, but also lets you connect the current transaction with the next by offering visually attractive and highly targeted promotions on the digital receipt that can be redeemed later. With Diebold Nixdorf as a retail partner, businesses can diversify, scale and innovate the way that they want. We offer a cloudnative software platform with specific vertical solutions for fuel and convenience, grocery, and speciality and fashion. We provide open application programming interfaces that allow retailers to easily integrate our cloud software running on Microsoft Azure with their existing IT landscape, while providing the possibility to introduce store innovations quickly using our open partner ecosystem approach. Besides software, we also offer modular checkout hardware as well as in-depth technical service expertise from engineers who live and breathe retail, giving you the freedom to care about customers instead of the technology installed in the store! Reint Jan Holterman is product marketing manager for retail at Diebold Nixdorf