Technology Record - Issue 27: Winter 2022

178 Thai consumer products manufacturer Osotspa has used Analytics 365 to support its remote workers by improving communication and collaboration Thai consumer goods organisation Osotspa is using Analytics 365, an analytics solution for Microsoft Teams, to deliver insights and understanding into how it manages its remote and hybrid workers. The firm was established in 1891 and listed on the Stock Exchange of Thailand in October 2018. Today, it is a leading Thailandbased consumer products manufacturer and distributor with brand presence in 39 countries. It began working remotely two years ago due to the Covid-19 pandemic and now has around 700 people using Microsoft Teams, with 300 also using Analytics 365 within the platform. “The analytics solution has provided us with the insights needed to confirm that flexible working is a viable business strategy,” says Pajaree Saengcum, head of digitalisation at Osotspa. “I can show the CEO and the senior management team that, with everyone online, we can gain an accurate view of how staff are working within Microsoft Teams. This will help us to both continually improve processes and enhance the well-being of our employees.” With Analytics 365, Osotspa is able to understand the impact of remote working on its people and help guide the introduction of new processes whilst maintaining high levels of productivity. “Without real data, there was a definite danger that this could lead us to introducing a policy for everyone to return to the office which normally causes higher costs to the organisation and our people,” says Pajaree. “With Analytics 365, we can see that managers working on the most successful projects are also those that have a high level of communication and collaboration, involving one-on-ones within their team, across different teams and with end customers. I can share these insights with managers in other parts of the organisation to establish best practices and help to further improve their management and leadership skills.” Analytics 365 has therefore proved an invaluable tool for Osotspa in establishing a successful remote working strategy. “It has helped us to enhance our collaboration and communication when working remotely, which in turn positively impacts our performance and productivity,” says Pajaree. Analytics 365 adds an intelligence layer to activity profiles, resulting in management insights that deliver clarity on communication and collaboration. “Managers can review the dashboards to understand current habits, encourage communication and stimulate useful and effective collaboration,” says Pajaree. “It also provides a good foundation for one-to-one meetings with employees, which offers valuable opportunities for feedback and driving improvement over time.” Pajaree also appreciates the visibility of interactions with team members that the management style dashboard provides. “It shows that I have high levels of interaction with my lead team, and I expect my managers to have the same approach with their own teams,” she says. The chat comparison board also allows Pajaree to see how well people are interacting, while Flexible working P ROF I L ED : OSOT S PA