Technology Record - Issue 27: Winter 2022

25 The latest Akamai Web Application and API Threat Report has highlighted three key trends for retailers to take note of in the 2022 holiday season and beyond: 1Retail is now the most attacked industry, taking the top spot from hotel and travel in April 2022. Retailers can expect to see more attack traffic during the holiday season than ever before. 2Local file inclusion – in which an application is tricked into exposing files – is now the most common web application attack technique. This is followed by cross-site scripting, with Structured Query Language injection dropping to third. 3The USA is now the most common source and destination of cyberattacks. According to the report, retailers will now have to leverage more advanced detections. Read more at: Retailer security insights DID YOU KNOW? Analyst firm IDC predicts that businesses will invest in customer data platforms, artificial intelligence, Web3 and other technologies to transform the customer experience in 2023 and beyond. According to the IDC FutureScape: Top 10 Predictions for the Future of Customer Experience report, customers are demanding greater value, more memorable and immersive experiences, and greater control over how they interact with enterprises to feel like equal stakeholders in the customer experience ecosystem. RSM has released the Fall 2022 issue of its Retail and restaurant industry outlook report, which highlights trends and insights within the industries. According to the report, consumers are getting creative to stretch their budgets as disposable incomes reach the lowest figures since 2009. For example, consumers will continue buying earlier in the holiday season, allowing them to look for discounts. Budget-conscious customers are also increasingly focused on generic and store brands. Contrastingly, the report highlighted that monthly spending on food outside of the home continues to rise. RSM report highlights trends in retail and hospitality Infosys POS solution enhances customer experience Infosys’s Store Associate point of sale (POS) solution now leverages Microsoft Power Platform to provide a more personalised shopping experience. The all-in-one POS application has everything a store associate would need to guide conversation with customers. “The role of the retail store is evolving rapidly post-pandemic because consumers are also evolving,” said Diptendu Konar, Power Platform solution lead at Infosys. “While consumers are moving towards omnichannel shopping experiences, bridging the gap between technology and the human workforce can be achieved by guided selling. Self-checkout, curbside pickup, buy-online-pick-up-in-store are helping to speed up the buying process, where assisted selling is enhancing the in-store consumer experience.”